The Advantages Of Fleet Signage
The world is becoming ever more cluttered with information. Consumers face a barrage of messaging from companies that are trying to sell services and products at all times of the day and night – and thanks to the power of the Internet those consumers can be reached anywhere. However, there are marketing and promotional channels (and strategies) that have held their own against the rising tide of technology – and one of these is fleet signage.
Fleet signage may seem to have been around forever – but there are good reasons that it remains one of the most effective ways to position a corporate brand – and the products and services that are associated with that brand.
Vehicle signage is extremely cost-effective – and new technologies are making it even easier for companies to brand their vehicles. For instance, vinyl wraps can be applied to vehicles in a fraction of the time that is required for the application of traditional brand art – and as they say in business, time is money.
Research indicates that around 70% of drivers take note of services and products (and the company brand) when it is displayed as part of vehicle signage. The fact that the detail of the signage attracts so much attention means that contact details are also noted – and that can have a direct impact when it comes to sales. The impact of fleet signage is even more effective when used in an urban environment – where congestion brings messaging to the attention of drivers – and allows them the time to digest the content of that messaging.
There is also the fact that vehicle signage undoubtedly has a positive impact on the company’s reputation – if it is done professionally. The fact that the signage is viewed 24 hours a day, seven days a week is another advantage – as is the fact that the cost of the vehicle signage is once-off – which avoids the recurring costs that are often associated with traditional advertising.
Fleet signage has numerous advantages – and it creates a positive impression, a fact that should not be underestimated by business owners.